There's a very important line at the beginning of the movie The Godfather II.
Just after Michael Corleone, The Godfather (played by Al Pacino) gets shot at, he sits down his brother Tom Hagan and talks about an important lesson from his father.
One thing I learned from my father is to try to think as the people around you think...and on that basis, anything is possible.
If marketers only lived by just this one lesson.
Do you truly understand the pain points of your customers?
Do you understand what kind of information they need to solve those pain points?
Are you hanging out where you customers are hanging out online, so that you are in a position to help?
These things are not easy, but when executed, all things are possible.
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